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Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Tasks
30 tasks13 core, 8 supplemental, 9 not rated
Family
ManagementOne of its 59 occupations
Code
11-2011.00SOC 2018: 11-2011

Read the 30 tasks Download this record as JSON

What the work is made of

13 core tasks, 8 supplemental and 9 not rated, each quoted as published, with where it came from.

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Core: central to the jobSupplemental: done by some, not allNot rated: O*NET has not rated it core or supplemental

  1. Task 1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.Core taskTask 3224Rated by 73 people who do the job, August 2018
  2. Task 2. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.Core taskTask 3226Rated by 72 people who do the job, August 2018
  3. Task 3. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.Core taskTask 3231Rated by 72 people who do the job, August 2018
  4. Task 4. Coordinate with the media to disseminate advertising.Core taskTask 3242Rated by 71 people who do the job, August 2018
  5. Task 5. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Core taskTask 3227Rated by 71 people who do the job, August 2018
  6. Task 6. Plan and execute advertising policies and strategies for organizations.Core taskTask 3238Rated by 71 people who do the job, August 2018
  7. Task 7. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Core taskTask 3237Rated by 72 people who do the job, August 2018
  8. Task 8. Prepare budgets and submit estimates for program costs as part of campaign plan development.Core taskTask 3223Rated by 71 people who do the job, August 2018
  9. Task 9. Contact organizations to explain services and facilities offered.Core taskTask 3243Rated by 74 people who do the job, August 2018
  10. Task 10. Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.Core taskTask 3233Rated by 71 people who do the job, August 2018
  11. Task 11. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.Core taskTask 3229Rated by 73 people who do the job, August 2018
  12. Task 12. Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.Core taskTask 3239Rated by 72 people who do the job, August 2018
  13. Task 13. Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.Core taskTask 3234Rated by 72 people who do the job, August 2018
  14. Task 14. Manage sales team, including setting goals, providing incentives, and evaluating employee performance.Supplemental taskTask 18586Rated by 72 people who do the job, August 2018
  15. Task 15. Prepare and negotiate advertising and sales contracts.Supplemental taskTask 3228Rated by 72 people who do the job, August 2018
  16. Task 16. Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.Supplemental taskTask 3235Rated by 69 people who do the job, August 2018
  17. Task 17. Train and direct workers engaged in developing and producing advertisements.Supplemental taskTask 3241Rated by 72 people who do the job, August 2018
  18. Task 18. Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.Supplemental taskTask 3240Rated by 72 people who do the job, August 2018
  19. Task 19. Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.Supplemental taskTask 3236Rated by 72 people who do the job, August 2018
  20. Task 20. Represent company at trade association meetings to promote products.Supplemental taskTask 3245Rated by 74 people who do the job, August 2018
  21. Task 21. Direct and coordinate product research and development.Supplemental taskTask 3244Rated by 71 people who do the job, August 2018
  22. Task 22. Analyze marketing or sales trends to forecast future conditions.Not ratedTask 21217Listed by O*NET analysts, November 2020
  23. Task 23. Analyze the effectiveness of marketing tactics or channels.Not ratedTask 21218Listed by O*NET analysts, November 2020
  24. Task 24. Attend or participate in conferences, community events, and promotional events related to products or technologies.Not ratedTask 21219Listed by O*NET analysts, November 2020
  25. Task 25. Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.Not ratedTask 21220Listed by O*NET analysts, November 2020
  26. Task 26. Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.Not ratedTask 21221Listed by O*NET analysts, November 2020
  27. Task 27. Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.Not ratedTask 21222Listed by O*NET analysts, November 2020
  28. Task 28. Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.Not ratedTask 21223Listed by O*NET analysts, November 2020
  29. Task 29. Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.Not ratedTask 21224Listed by O*NET analysts, November 2020
  30. Task 30. Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.Not ratedTask 21225Listed by O*NET analysts, November 2020

Where this comes from

Quoted from the U.S. Department of Labor, and credited. Nothing on this page is written by us.

How we copy and credit sources
  1. Published by
    O*NET 29.0, U.S. Department of LaborEmployment and Training Administration
  2. Classification
    Standard Occupational Classification 2018, 11-2011
  3. License
    CC BY 4.0Free to copy and reuse, with credit
  4. Changed by us
    Nothing.

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