{"c":"11-2011.00","n":"Advertising and Promotions Managers","d":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.","g":"11","tasks":[{"t":"Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.","core":true,"id":3224,"r":73,"dt":"08/2018","src":"Incumbent"},{"t":"Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.","core":true,"id":3226,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.","core":true,"id":3231,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Coordinate with the media to disseminate advertising.","core":true,"id":3242,"r":71,"dt":"08/2018","src":"Incumbent"},{"t":"Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.","core":true,"id":3227,"r":71,"dt":"08/2018","src":"Incumbent"},{"t":"Plan and execute advertising policies and strategies for organizations.","core":true,"id":3238,"r":71,"dt":"08/2018","src":"Incumbent"},{"t":"Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.","core":true,"id":3237,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Prepare budgets and submit estimates for program costs as part of campaign plan development.","core":true,"id":3223,"r":71,"dt":"08/2018","src":"Incumbent"},{"t":"Contact organizations to explain services and facilities offered.","core":true,"id":3243,"r":74,"dt":"08/2018","src":"Incumbent"},{"t":"Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.","core":true,"id":3233,"r":71,"dt":"08/2018","src":"Incumbent"},{"t":"Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.","core":true,"id":3229,"r":73,"dt":"08/2018","src":"Incumbent"},{"t":"Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.","core":true,"id":3239,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.","core":true,"id":3234,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Manage sales team, including setting goals, providing incentives, and evaluating employee performance.","core":false,"id":18586,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Prepare and negotiate advertising and sales contracts.","core":false,"id":3228,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.","core":false,"id":3235,"r":69,"dt":"08/2018","src":"Incumbent"},{"t":"Train and direct workers engaged in developing and producing advertisements.","core":false,"id":3241,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.","core":false,"id":3240,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.","core":false,"id":3236,"r":72,"dt":"08/2018","src":"Incumbent"},{"t":"Represent company at trade association meetings to promote products.","core":false,"id":3245,"r":74,"dt":"08/2018","src":"Incumbent"},{"t":"Direct and coordinate product research and development.","core":false,"id":3244,"r":71,"dt":"08/2018","src":"Incumbent"},{"t":"Analyze marketing or sales trends to forecast future conditions.","core":null,"id":21217,"r":null,"dt":"11/2020","src":"Analyst"},{"t":"Analyze the effectiveness of marketing tactics or channels.","core":null,"id":21218,"r":null,"dt":"11/2020","src":"Analyst"},{"t":"Attend or participate in conferences, community events, and promotional events related to products or technologies.","core":null,"id":21219,"r":null,"dt":"11/2020","src":"Analyst"},{"t":"Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.","core":null,"id":21220,"r":null,"dt":"11/2020","src":"Analyst"},{"t":"Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.","core":null,"id":21221,"r":null,"dt":"11/2020","src":"Analyst"},{"t":"Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.","core":null,"id":21222,"r":null,"dt":"11/2020","src":"Analyst"},{"t":"Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.","core":null,"id":21223,"r":null,"dt":"11/2020","src":"Analyst"},{"t":"Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.","core":null,"id":21224,"r":null,"dt":"11/2020","src":"Analyst"},{"t":"Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.","core":null,"id":21225,"r":null,"dt":"11/2020","src":"Analyst"}]}