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Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Tasks
20 tasksNot rated core or supplemental
Family
ManagementOne of its 59 occupations
Code
11-2032.00SOC 2018: 11-2032

Read the 20 tasks Download this record as JSON

What the work is made of

O*NET lists these 20 tasks but has not rated them core or supplemental. Each is quoted as published, with where it came from.

Not rated: O*NET has not rated it core or supplemental

  1. Task 1. Assign, supervise, and review the activities of public relations staff.Not ratedTask 21226Listed by O*NET analysts, November 2020
  2. Task 2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.Not ratedTask 21227Listed by O*NET analysts, November 2020
  3. Task 3. Design and edit promotional publications, such as brochures.Not ratedTask 21228Listed by O*NET analysts, November 2020
  4. Task 4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.Not ratedTask 21229Listed by O*NET analysts, November 2020
  5. Task 5. Develop, implement, or maintain crisis communication plans.Not ratedTask 21230Listed by O*NET analysts, November 2020
  6. Task 6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.Not ratedTask 21231Listed by O*NET analysts, November 2020
  7. Task 7. Draft speeches for company executives and arrange interviews and other forms of contact for them.Not ratedTask 21232Listed by O*NET analysts, November 2020
  8. Task 8. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Not ratedTask 21233Listed by O*NET analysts, November 2020
  9. Task 9. Evaluate advertising and promotion programs for compatibility with public relations efforts.Not ratedTask 21234Listed by O*NET analysts, November 2020
  10. Task 10. Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.Not ratedTask 21235Listed by O*NET analysts, November 2020
  11. Task 11. Formulate policies and procedures related to public information programs, working with public relations executives.Not ratedTask 21236Listed by O*NET analysts, November 2020
  12. Task 12. Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.Not ratedTask 21237Listed by O*NET analysts, November 2020
  13. Task 13. Maintain company archives.Not ratedTask 21238Listed by O*NET analysts, November 2020
  14. Task 14. Manage communications budgets.Not ratedTask 21239Listed by O*NET analysts, November 2020
  15. Task 15. Manage in-house communication courses.Not ratedTask 21240Listed by O*NET analysts, November 2020
  16. Task 16. Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.Not ratedTask 21241Listed by O*NET analysts, November 2020
  17. Task 17. Observe and report on social, economic, and political trends that might affect employers.Not ratedTask 21242Listed by O*NET analysts, November 2020
  18. Task 18. Produce films and other video products, regulate their distribution, and operate film library.Not ratedTask 21243Listed by O*NET analysts, November 2020
  19. Task 19. Respond to requests for information about employers' activities or status.Not ratedTask 21244Listed by O*NET analysts, November 2020
  20. Task 20. Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.Not ratedTask 21245Listed by O*NET analysts, November 2020

Where this comes from

Quoted from the U.S. Department of Labor, and credited. Nothing on this page is written by us.

How we copy and credit sources
  1. Published by
    O*NET 29.0, U.S. Department of LaborEmployment and Training Administration
  2. Classification
    Standard Occupational Classification 2018, 11-2032
  3. License
    CC BY 4.0Free to copy and reuse, with credit
  4. Changed by us
    Nothing.

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