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Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Tasks
20 tasks12 core, 8 supplemental
Family
ManagementOne of its 59 occupations
Code
11-2021.00SOC 2018: 11-2021

Read the 20 tasks Download this record as JSON

What the work is made of

12 core tasks and 8 supplemental, each quoted as published, with the survey it came from.

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Core: central to the jobSupplemental: done by some, not all

  1. Task 1. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Core taskTask 951Rated by 117 people who do the job, July 2015
  2. Task 2. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.Core taskTask 20709Rated by 117 people who do the job, July 2015
  3. Task 3. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.Core taskTask 952Rated by 116 people who do the job, July 2015
  4. Task 4. Develop pricing strategies, balancing firm objectives and customer satisfaction.Core taskTask 950Rated by 117 people who do the job, July 2015
  5. Task 5. Compile lists describing product or service offerings.Core taskTask 957Rated by 116 people who do the job, July 2015
  6. Task 6. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Core taskTask 954Rated by 117 people who do the job, July 2015
  7. Task 7. Consult with product development personnel on product specifications, such as design, color, or packaging.Core taskTask 956Rated by 113 people who do the job, July 2015
  8. Task 8. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.Core taskTask 958Rated by 116 people who do the job, July 2015
  9. Task 9. Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.Core taskTask 955Rated by 115 people who do the job, July 2015
  10. Task 10. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.Core taskTask 961Rated by 116 people who do the job, July 2015
  11. Task 11. Initiate market research studies, or analyze their findings.Core taskTask 963Rated by 116 people who do the job, July 2015
  12. Task 12. Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.Core taskTask 960Rated by 115 people who do the job, July 2015
  13. Task 13. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.Supplemental taskTask 964Rated by 116 people who do the job, July 2015
  14. Task 14. Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.Supplemental taskTask 19502Rated by 116 people who do the job, July 2015
  15. Task 15. Conduct economic or commercial surveys to identify potential markets for products or services.Supplemental taskTask 965Rated by 116 people who do the job, July 2015
  16. Task 16. Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.Supplemental taskTask 19505Rated by 116 people who do the job, July 2015
  17. Task 17. Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.Supplemental taskTask 962Rated by 113 people who do the job, July 2015
  18. Task 18. Select products or accessories to be displayed at trade or special production shows.Supplemental taskTask 959Rated by 115 people who do the job, July 2015
  19. Task 19. Develop business cases for environmental marketing strategies.Supplemental taskTask 19503Rated by 115 people who do the job, July 2015
  20. Task 20. Integrate environmental information into product or company marketing strategies, policies, or activities.Supplemental taskTask 19504Rated by 116 people who do the job, July 2015

Where this comes from

Quoted from the U.S. Department of Labor, and credited. Nothing on this page is written by us.

How we copy and credit sources
  1. Published by
    O*NET 29.0, U.S. Department of LaborEmployment and Training Administration
  2. Classification
    Standard Occupational Classification 2018, 11-2021
  3. License
    CC BY 4.0Free to copy and reuse, with credit
  4. Changed by us
    Nothing.

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