Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
- Tasks
- 20 tasks19 core, 1 supplemental
- Family
- SalesOne of its 23 occupations
- Code
- 41-3011.00SOC 2018: 41-3011
What the work is made of
19 core tasks and 1 supplemental, each quoted as published, with the survey it came from.
Core: central to the jobSupplemental: done by some, not all
- Task 1. Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.Core taskTask 4579Rated by 87 people who do the job, August 2018
- Task 2. Maintain assigned account bases while developing new accounts.Core taskTask 4581Rated by 86 people who do the job, August 2018
- Task 3. Provide clients with estimates of the costs of advertising products or services.Core taskTask 4586Rated by 87 people who do the job, August 2018
- Task 4. Locate and contact potential clients to offer advertising services.Core taskTask 4585Rated by 87 people who do the job, August 2018
- Task 5. Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.Core taskTask 4580Rated by 87 people who do the job, August 2018
- Task 6. Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.Core taskTask 4589Rated by 87 people who do the job, August 2018
- Task 7. Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.Core taskTask 4592Rated by 87 people who do the job, August 2018
- Task 8. Process all correspondence and paperwork related to accounts.Core taskTask 4582Rated by 87 people who do the job, August 2018
- Task 9. Draw up contracts for advertising work, and collect payments due.Core taskTask 4584Rated by 87 people who do the job, August 2018
- Task 10. Deliver advertising or illustration proofs to customers for approval.Core taskTask 4583Rated by 87 people who do the job, August 2018
- Task 11. Inform customers of available options for advertisement artwork, and provide samples.Core taskTask 4588Rated by 87 people who do the job, August 2018
- Task 12. Recommend appropriate sizes and formats for advertising, depending on medium used.Core taskTask 4587Rated by 87 people who do the job, August 2018
- Task 13. Write copy as part of layout.Core taskTask 4594Rated by 87 people who do the job, August 2018
- Task 14. Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.Core taskTask 4590Rated by 87 people who do the job, August 2018
- Task 15. Gather all relevant material for bid processes, and coordinate bidding and contract approval.Core taskTask 4596Rated by 84 people who do the job, August 2018
- Task 16. Consult with company officials, sales departments, and advertising agencies to develop promotional plans.Core taskTask 4591Rated by 87 people who do the job, August 2018
- Task 17. Identify new advertising markets, and propose products to serve them.Core taskTask 4593Rated by 87 people who do the job, August 2018
- Task 18. Arrange for commercial taping sessions, and accompany clients to sessions.Core taskTask 4597Rated by 86 people who do the job, August 2018
- Task 19. Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.Core taskTask 4595Rated by 87 people who do the job, August 2018
- Task 20. Write sales outlines for use by staff.Supplemental taskTask 4598Rated by 87 people who do the job, August 2018
Where this comes from
Quoted from the U.S. Department of Labor, and credited. Nothing on this page is written by us.
How we copy and credit sources- Published byO*NET 29.0, U.S. Department of LaborEmployment and Training Administration
- ClassificationStandard Occupational Classification 2018, 41-3011
- LicenseCC BY 4.0Free to copy and reuse, with credit
- Changed by usNothing.
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