Online Merchants
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
- Tasks
- 34 tasks24 core, 10 supplemental
- Family
- Business & FinancialOne of its 50 occupations
- Code
- 13-1199.06SOC 2018: 13-1199
What the work is made of
24 core tasks and 10 supplemental, each quoted as published, with the survey it came from.
Core: central to the jobSupplemental: done by some, not all
- Task 1. Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.Core taskTask 15718Rated by 75 people who do the job, July 2014
- Task 2. Receive and process payments from customers, using electronic transaction services.Core taskTask 15731Rated by 74 people who do the job, July 2014
- Task 3. Create, manage, or automate orders or invoices, using order management or invoicing software.Core taskTask 15710Rated by 75 people who do the job, July 2014
- Task 4. Deliver e-mail confirmation of completed transactions and shipment.Core taskTask 15709Rated by 75 people who do the job, July 2014
- Task 5. Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.Core taskTask 15728Rated by 74 people who do the job, July 2014
- Task 6. Purchase new or used items from online or physical sources for resale via retail or auction Web site.Core taskTask 15733Rated by 75 people who do the job, July 2014
- Task 7. Determine and set product prices.Core taskTask 15707Rated by 73 people who do the job, July 2014
- Task 8. Calculate purchase subtotals, taxes, and shipping costs for submission to customers.Core taskTask 15730Rated by 75 people who do the job, July 2014
- Task 9. Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.Core taskTask 15734Rated by 73 people who do the job, July 2014
- Task 10. Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.Core taskTask 15729Rated by 74 people who do the job, July 2014
- Task 11. Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.Core taskTask 15703Rated by 73 people who do the job, July 2014
- Task 12. Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.Core taskTask 15735Rated by 74 people who do the job, July 2014
- Task 13. Cancel orders based on customer requests or inventory or delivery problems.Core taskTask 15714Rated by 75 people who do the job, July 2014
- Task 14. Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.Core taskTask 15732Rated by 72 people who do the job, July 2014
- Task 15. Order or purchase merchandise to maintain optimal inventory levels.Core taskTask 15704Rated by 75 people who do the job, July 2014
- Task 16. Determine location for product listings to maximize exposure to online traffic.Core taskTask 15726Rated by 73 people who do the job, July 2014
- Task 17. Create or maintain database of customer accounts.Core taskTask 15711Rated by 74 people who do the job, July 2014
- Task 18. Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.Core taskTask 15717Rated by 75 people who do the job, July 2014
- Task 19. Collaborate with search engine shopping specialists to place marketing content in desired online locations.Core taskTask 15713Rated by 74 people who do the job, July 2014
- Task 20. Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.Core taskTask 15721Rated by 73 people who do the job, July 2014
- Task 21. Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.Core taskTask 15705Rated by 75 people who do the job, July 2014
- Task 22. Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.Core taskTask 15719Rated by 72 people who do the job, July 2014
- Task 23. Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.Core taskTask 15725Rated by 73 people who do the job, July 2014
- Task 24. Disclose merchant information and terms and policies of transactions in online or offline materials.Core taskTask 15708Rated by 73 people who do the job, July 2014
- Task 25. Design customer interface of online storefront, using web programming or e-commerce software.Supplemental taskTask 15727Rated by 73 people who do the job, July 2014
- Task 26. Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.Supplemental taskTask 15716Rated by 73 people who do the job, July 2014
- Task 27. Transfer digital media, such as music, video, or software, to customers via the Internet.Supplemental taskTask 15715Rated by 73 people who do the job, July 2014
- Task 28. Devise, select, or purchase domain name and web address.Supplemental taskTask 15724Rated by 75 people who do the job, July 2014
- Task 29. Initiate online auctions through auction hosting sites or auction management software.Supplemental taskTask 15722Rated by 75 people who do the job, July 2014
- Task 30. Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.Supplemental taskTask 15723Rated by 74 people who do the job, July 2014
- Task 31. Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.Supplemental taskTask 15720Rated by 73 people who do the job, July 2014
- Task 32. Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.Supplemental taskTask 15702Rated by 73 people who do the job, July 2014
- Task 33. Integrate online retailing strategy with physical or catalogue retailing operations.Supplemental taskTask 15706Rated by 74 people who do the job, July 2014
- Task 34. Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.Supplemental taskTask 15712Rated by 73 people who do the job, July 2014
Where this comes from
Quoted from the U.S. Department of Labor, and credited. Nothing on this page is written by us.
How we copy and credit sources- Published byO*NET 29.0, U.S. Department of LaborEmployment and Training Administration
- ClassificationStandard Occupational Classification 2018, 13-1199
- LicenseCC BY 4.0Free to copy and reuse, with credit
- Changed by usNothing.
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