Org.AI Foundation Partner

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Tasks
13 tasks13 core
Family
Business & FinancialOne of its 50 occupations
Code
13-1161.00SOC 2018: 13-1161

Read the 13 tasks Download this record as JSON

What the work is made of

All 13 are core tasks, each quoted as published, with the survey it came from.

Core: central to the job

  1. Task 1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.Core taskTask 5434Rated by 22 occupational experts, August 2018
  2. Task 2. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Core taskTask 5433Rated by 23 occupational experts, August 2018
  3. Task 3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.Core taskTask 5439Rated by 23 occupational experts, August 2018
  4. Task 4. Measure and assess customer and employee satisfaction.Core taskTask 5435Rated by 23 occupational experts, August 2018
  5. Task 5. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.Core taskTask 5443Rated by 23 occupational experts, August 2018
  6. Task 6. Measure the effectiveness of marketing, advertising, and communications programs and strategies.Core taskTask 5438Rated by 22 occupational experts, August 2018
  7. Task 7. Seek and provide information to help companies determine their position in the marketplace.Core taskTask 5437Rated by 23 occupational experts, August 2018
  8. Task 8. Forecast and track marketing and sales trends, analyzing collected data.Core taskTask 5436Rated by 23 occupational experts, August 2018
  9. Task 9. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Core taskTask 5441Rated by 23 occupational experts, August 2018
  10. Task 10. Monitor industry statistics and follow trends in trade literature.Core taskTask 5442Rated by 23 occupational experts, August 2018
  11. Task 11. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.Core taskTask 5440Rated by 22 occupational experts, August 2018
  12. Task 12. Direct trained survey interviewers.Core taskTask 5445Rated by 23 occupational experts, August 2018
  13. Task 13. Develop and implement procedures for identifying advertising needs.Core taskTask 5444Rated by 23 occupational experts, August 2018

Where this comes from

Quoted from the U.S. Department of Labor, and credited. Nothing on this page is written by us.

How we copy and credit sources
  1. Published by
    O*NET 29.0, U.S. Department of LaborEmployment and Training Administration
  2. Classification
    Standard Occupational Classification 2018, 13-1161
  3. License
    CC BY 4.0Free to copy and reuse, with credit
  4. Changed by us
    Nothing.

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