Org.AI Foundation Partner

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Tasks
36 tasks25 core, 11 supplemental
Family
Business & FinancialOne of its 50 occupations
Code
13-1161.01SOC 2018: 13-1161

Read the 36 tasks Download this record as JSON

What the work is made of

25 core tasks and 11 supplemental, each quoted as published, with the survey it came from.

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Core: central to the jobSupplemental: done by some, not all

  1. Task 1. Manage tracking and reporting of search-related activities and provide analyses to marketing executives.Core taskTask 20328Rated by 23 occupational experts, August 2021
  2. Task 2. Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.Core taskTask 20329Rated by 23 occupational experts, August 2021
  3. Task 3. Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.Core taskTask 16192Rated by 23 occupational experts, August 2021
  4. Task 4. Participate in the development or implementation of online marketing strategy.Core taskTask 16182Rated by 23 occupational experts, August 2021
  5. Task 5. Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.Core taskTask 16190Rated by 23 occupational experts, August 2021
  6. Task 6. Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.Core taskTask 20320Rated by 23 occupational experts, August 2021
  7. Task 7. Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.Core taskTask 20318Rated by 23 occupational experts, August 2021
  8. Task 8. Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.Core taskTask 20326Rated by 23 occupational experts, August 2021
  9. Task 9. Create content strategies for digital media.Core taskTask 20321Rated by 23 occupational experts, August 2021
  10. Task 10. Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.Core taskTask 20319Rated by 23 occupational experts, August 2021
  11. Task 11. Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.Core taskTask 16189Rated by 23 occupational experts, August 2021
  12. Task 12. Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).Core taskTask 20330Rated by 23 occupational experts, August 2021
  13. Task 13. Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.Core taskTask 20327Rated by 23 occupational experts, August 2021
  14. Task 14. Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.Core taskTask 16191Rated by 23 occupational experts, August 2021
  15. Task 15. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.Core taskTask 16186Rated by 23 occupational experts, August 2021
  16. Task 16. Propose online or multiple-sales-channel campaigns to marketing executives.Core taskTask 16179Rated by 23 occupational experts, August 2021
  17. Task 17. Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.Core taskTask 20322Rated by 23 occupational experts, August 2021
  18. Task 18. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.Core taskTask 16188Rated by 23 occupational experts, August 2021
  19. Task 19. Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.Core taskTask 16175Rated by 23 occupational experts, August 2021
  20. Task 20. Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.Core taskTask 16193Rated by 23 occupational experts, August 2021
  21. Task 21. Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.Core taskTask 16172Rated by 23 occupational experts, August 2021
  22. Task 22. Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.Core taskTask 20331Rated by 23 occupational experts, August 2021
  23. Task 23. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.Core taskTask 16185Rated by 23 occupational experts, August 2021
  24. Task 24. Execute or manage social media campaigns to inform search marketing tactics.Core taskTask 20325Rated by 23 occupational experts, August 2021
  25. Task 25. Conduct financial modeling for online marketing programs or Web site revenue forecasting.Core taskTask 16187Rated by 23 occupational experts, August 2021
  26. Task 26. Implement online customer service processes to ensure positive and consistent user experiences.Supplemental taskTask 16174Rated by 23 occupational experts, August 2021
  27. Task 27. Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).Supplemental taskTask 16184Rated by 23 occupational experts, August 2021
  28. Task 28. Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.Supplemental taskTask 16183Rated by 23 occupational experts, August 2021
  29. Task 29. Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.Supplemental taskTask 16177Rated by 23 occupational experts, August 2021
  30. Task 30. Execute or manage banner, video, or other non-text link ad campaigns.Supplemental taskTask 20324Rated by 23 occupational experts, August 2021
  31. Task 31. Assist in the evaluation or negotiation of contracts with vendors or online partners.Supplemental taskTask 16178Rated by 23 occupational experts, August 2021
  32. Task 32. Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.Supplemental taskTask 16181Rated by 23 occupational experts, August 2021
  33. Task 33. Assist in the development of online transaction or security policies.Supplemental taskTask 16180Rated by 23 occupational experts, August 2021
  34. Task 34. Execute and manage communications with digital journalists or bloggers.Supplemental taskTask 20323Rated by 23 occupational experts, August 2021
  35. Task 35. Resolve product availability problems in collaboration with customer service staff.Supplemental taskTask 16173Rated by 23 occupational experts, August 2021
  36. Task 36. Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.Supplemental taskTask 16176Rated by 23 occupational experts, August 2021

Where this comes from

Quoted from the U.S. Department of Labor, and credited. Nothing on this page is written by us.

How we copy and credit sources
  1. Published by
    O*NET 29.0, U.S. Department of LaborEmployment and Training Administration
  2. Classification
    Standard Occupational Classification 2018, 13-1161
  3. License
    CC BY 4.0Free to copy and reuse, with credit
  4. Changed by us
    Nothing.

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