Org.AI Foundation Partner

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Tasks
18 tasks15 core, 3 supplemental
Family
Arts, Design, Media & SportsOne of its 45 occupations
Code
27-3031.00SOC 2018: 27-3031

Read the 18 tasks Download this record as JSON

What the work is made of

15 core tasks and 3 supplemental, each quoted as published, with the survey it came from.

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Core: central to the jobSupplemental: done by some, not all

  1. Task 1. Respond to requests for information from the media or designate an appropriate spokesperson or information source.Core taskTask 1764Rated by 22 occupational experts, August 2022
  2. Task 2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.Core taskTask 20555Rated by 22 occupational experts, August 2022
  3. Task 3. Post and update content on the company's Web site and social media outlets.Core taskTask 23951Rated by 22 occupational experts, August 2022
  4. Task 4. Write press releases or other media communications to promote clients.Core taskTask 20554Rated by 22 occupational experts, August 2022
  5. Task 5. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.Core taskTask 1765Rated by 22 occupational experts, August 2022
  6. Task 6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.Core taskTask 1770Rated by 22 occupational experts, August 2022
  7. Task 7. Coach client representatives in effective communication with the public or with employees.Core taskTask 1772Rated by 22 occupational experts, August 2022
  8. Task 8. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.Core taskTask 1769Rated by 22 occupational experts, August 2022
  9. Task 9. Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.Core taskTask 20557Rated by 22 occupational experts, August 2022
  10. Task 10. Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.Core taskTask 1768Rated by 22 occupational experts, August 2022
  11. Task 11. Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.Core taskTask 1775Rated by 22 occupational experts, August 2022
  12. Task 12. Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.Core taskTask 19811Rated by 22 occupational experts, August 2022
  13. Task 13. Confer with production or support personnel to produce or coordinate production of advertisements or promotions.Core taskTask 1767Rated by 22 occupational experts, August 2022
  14. Task 14. Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.Core taskTask 1771Rated by 22 occupational experts, August 2022
  15. Task 15. Prepare or deliver speeches to further public relations objectives.Core taskTask 1773Rated by 22 occupational experts, August 2022
  16. Task 16. Coordinate public responses to environmental management incidents or conflicts.Supplemental taskTask 19809Rated by 22 occupational experts, August 2022
  17. Task 17. Develop marketing campaigns for environmental technologies or services.Supplemental taskTask 19810Rated by 22 occupational experts, August 2022
  18. Task 18. Purchase advertising space or time as required to promote client's product or agenda.Supplemental taskTask 1774Rated by 22 occupational experts, August 2022

Where this comes from

Quoted from the U.S. Department of Labor, and credited. Nothing on this page is written by us.

How we copy and credit sources
  1. Published by
    O*NET 29.0, U.S. Department of LaborEmployment and Training Administration
  2. Classification
    Standard Occupational Classification 2018, 27-3031
  3. License
    CC BY 4.0Free to copy and reuse, with credit
  4. Changed by us
    Nothing.

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