{"c":"27-3031.00","n":"Public Relations Specialists","d":"Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.","g":"27","tasks":[{"t":"Respond to requests for information from the media or designate an appropriate spokesperson or information source.","core":true,"id":1764,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.","core":true,"id":20555,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Post and update content on the company's Web site and social media outlets.","core":true,"id":23951,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Write press releases or other media communications to promote clients.","core":true,"id":20554,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.","core":true,"id":1765,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.","core":true,"id":1770,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Coach client representatives in effective communication with the public or with employees.","core":true,"id":1772,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.","core":true,"id":1769,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.","core":true,"id":20557,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.","core":true,"id":1768,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.","core":true,"id":1775,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.","core":true,"id":19811,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Confer with production or support personnel to produce or coordinate production of advertisements or promotions.","core":true,"id":1767,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.","core":true,"id":1771,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Prepare or deliver speeches to further public relations objectives.","core":true,"id":1773,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Coordinate public responses to environmental management incidents or conflicts.","core":false,"id":19809,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Develop marketing campaigns for environmental technologies or services.","core":false,"id":19810,"r":22,"dt":"08/2022","src":"Occupational Expert"},{"t":"Purchase advertising space or time as required to promote client's product or agenda.","core":false,"id":1774,"r":22,"dt":"08/2022","src":"Occupational Expert"}]}