# Writers and Authors

> Originate and prepare written material, such as scripts, stories, advertisements, and other material.

- Code: 27-3043.00 (O*NET-SOC; SOC 2018 27-3043)
- Family: [Arts, Design, Media & Sports](https://foundation.org.ai/occupations#family-27), one of its 45 occupations
- Tasks: 20 tasks (6 core, 2 supplemental and 12 not rated)
- Page: https://foundation.org.ai/occupations/27-3043.00
- JSON: https://foundation.org.ai/data/tasks/27-3043.00.json

## What the work is made of

1. Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.  
   Core task · Task 22656 · Rated by 44 people who do the job, August 2022
2. Vary language and tone of messages based on product and medium.  
   Core task · Task 22655 · Rated by 44 people who do the job, August 2022
3. Present drafts and ideas to clients.  
   Core task · Task 22654 · Rated by 44 people who do the job, August 2022
4. Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.  
   Core task · Task 22653 · Rated by 44 people who do the job, August 2022
5. Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.  
   Core task · Task 22660 · Rated by 44 people who do the job, August 2022
6. Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.  
   Core task · Task 22657 · Rated by 44 people who do the job, August 2022
7. Conduct research and interviews to determine which of a product's selling features should be promoted.  
   Supplemental task · Task 22658 · Rated by 44 people who do the job, August 2022
8. Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.  
   Supplemental task · Task 22659 · Rated by 44 people who do the job, August 2022
9. Collaborate with other writers on specific projects.  
   Not rated · Task 22661 · Listed by O*NET analysts, November 2020
10. Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.  
   Not rated · Task 22662 · Listed by O*NET analysts, November 2020
11. Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.  
   Not rated · Task 22663 · Listed by O*NET analysts, November 2020
12. Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.  
   Not rated · Task 22664 · Listed by O*NET analysts, November 2020
13. Follow appropriate procedures to get copyrights for completed work.  
   Not rated · Task 22665 · Listed by O*NET analysts, November 2020
14. Plan project arrangements or outlines, and organize material accordingly.  
   Not rated · Task 22666 · Listed by O*NET analysts, November 2020
15. Prepare works in appropriate format for publication, and send them to publishers or producers.  
   Not rated · Task 22667 · Listed by O*NET analysts, November 2020
16. Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.  
   Not rated · Task 22668 · Listed by O*NET analysts, November 2020
17. Work with staff to develop script, story, or advertising concepts.  
   Not rated · Task 22669 · Listed by O*NET analysts, November 2020
18. Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.  
   Not rated · Task 22670 · Listed by O*NET analysts, November 2020
19. Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.  
   Not rated · Task 22671 · Listed by O*NET analysts, November 2020
20. Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.  
   Not rated · Task 22672 · Listed by O*NET analysts, November 2020

## More in Arts, Design, Media & Sports

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- [Art Directors](https://foundation.org.ai/occupations/27-1011.00): 16 tasks
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## Where this comes from

Quoted from O*NET 29.0, U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0: free to copy and reuse, with credit. Nothing on this page is written by the Org.AI Foundation.
