# Public Relations Specialists > Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media. - Code: 27-3031.00 (O*NET-SOC; SOC 2018 27-3031) - Family: [Arts, Design, Media & Sports](https://foundation.org.ai/occupations#family-27), one of its 45 occupations - Tasks: 18 tasks (15 core and 3 supplemental) - Page: https://foundation.org.ai/occupations/27-3031.00 - JSON: https://foundation.org.ai/data/tasks/27-3031.00.json ## What the work is made of 1. Respond to requests for information from the media or designate an appropriate spokesperson or information source. Core task · Task 1764 · Rated by 22 occupational experts, August 2022 2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. Core task · Task 20555 · Rated by 22 occupational experts, August 2022 3. Post and update content on the company's Web site and social media outlets. Core task · Task 23951 · Rated by 22 occupational experts, August 2022 4. Write press releases or other media communications to promote clients. Core task · Task 20554 · Rated by 22 occupational experts, August 2022 5. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. Core task · Task 1765 · Rated by 22 occupational experts, August 2022 6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. Core task · Task 1770 · Rated by 22 occupational experts, August 2022 7. Coach client representatives in effective communication with the public or with employees. Core task · Task 1772 · Rated by 22 occupational experts, August 2022 8. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. Core task · Task 1769 · Rated by 22 occupational experts, August 2022 9. Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. Core task · Task 20557 · Rated by 22 occupational experts, August 2022 10. Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. Core task · Task 1768 · Rated by 22 occupational experts, August 2022 11. Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. Core task · Task 1775 · Rated by 22 occupational experts, August 2022 12. Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. Core task · Task 19811 · Rated by 22 occupational experts, August 2022 13. Confer with production or support personnel to produce or coordinate production of advertisements or promotions. Core task · Task 1767 · Rated by 22 occupational experts, August 2022 14. Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. Core task · Task 1771 · Rated by 22 occupational experts, August 2022 15. Prepare or deliver speeches to further public relations objectives. Core task · Task 1773 · Rated by 22 occupational experts, August 2022 16. Coordinate public responses to environmental management incidents or conflicts. Supplemental task · Task 19809 · Rated by 22 occupational experts, August 2022 17. Develop marketing campaigns for environmental technologies or services. Supplemental task · Task 19810 · Rated by 22 occupational experts, August 2022 18. Purchase advertising space or time as required to promote client's product or agenda. Supplemental task · Task 1774 · Rated by 22 occupational experts, August 2022 ## More in Arts, Design, Media & Sports - [Actors](https://foundation.org.ai/occupations/27-2011.00): 18 tasks - [Art Directors](https://foundation.org.ai/occupations/27-1011.00): 16 tasks - [Artists and Related Workers, All Other](https://foundation.org.ai/occupations/27-1019.00): no tasks listed - [Athletes and Sports Competitors](https://foundation.org.ai/occupations/27-2021.00): 9 tasks - [Audio and Video Technicians](https://foundation.org.ai/occupations/27-4011.00): 29 tasks - [Broadcast Announcers and Radio Disc Jockeys](https://foundation.org.ai/occupations/27-3011.00): 24 tasks - [Broadcast Technicians](https://foundation.org.ai/occupations/27-4012.00): 27 tasks - [Camera Operators, Television, Video, and Film](https://foundation.org.ai/occupations/27-4031.00): 21 tasks - [Choreographers](https://foundation.org.ai/occupations/27-2032.00): 18 tasks - [Coaches and Scouts](https://foundation.org.ai/occupations/27-2022.00): 27 tasks - [Commercial and Industrial Designers](https://foundation.org.ai/occupations/27-1021.00): 17 tasks - [Court Reporters and Simultaneous Captioners](https://foundation.org.ai/occupations/27-3092.00): 14 tasks - [Craft Artists](https://foundation.org.ai/occupations/27-1012.00): 15 tasks - [Dancers](https://foundation.org.ai/occupations/27-2031.00): 14 tasks - [Designers, All Other](https://foundation.org.ai/occupations/27-1029.00): no tasks listed - [Disc Jockeys, Except Radio](https://foundation.org.ai/occupations/27-2091.00): 19 tasks - [Editors](https://foundation.org.ai/occupations/27-3041.00): 21 tasks - [Entertainers and Performers, Sports and Related Workers, All Other](https://foundation.org.ai/occupations/27-2099.00): no tasks listed - [Fashion Designers](https://foundation.org.ai/occupations/27-1022.00): 20 tasks - [Film and Video Editors](https://foundation.org.ai/occupations/27-4032.00): 22 tasks - [Fine Artists, Including Painters, Sculptors, and Illustrators](https://foundation.org.ai/occupations/27-1013.00): 28 tasks - [Floral Designers](https://foundation.org.ai/occupations/27-1023.00): 15 tasks - [Graphic Designers](https://foundation.org.ai/occupations/27-1024.00): 19 tasks - [Interior Designers](https://foundation.org.ai/occupations/27-1025.00): 16 tasks - [Interpreters and Translators](https://foundation.org.ai/occupations/27-3091.00): 17 tasks - [Lighting Technicians](https://foundation.org.ai/occupations/27-4015.00): 16 tasks - [Media and Communication Equipment Workers, All Other](https://foundation.org.ai/occupations/27-4099.00): no tasks listed - [Media and Communication Workers, All Other](https://foundation.org.ai/occupations/27-3099.00): no tasks listed - [Media Programming Directors](https://foundation.org.ai/occupations/27-2012.03): 23 tasks - [Media Technical Directors/Managers](https://foundation.org.ai/occupations/27-2012.05): 15 tasks - [Merchandise Displayers and Window Trimmers](https://foundation.org.ai/occupations/27-1026.00): 24 tasks - [Music Directors and Composers](https://foundation.org.ai/occupations/27-2041.00): 30 tasks - [Musicians and Singers](https://foundation.org.ai/occupations/27-2042.00): 29 tasks - [News Analysts, Reporters, and Journalists](https://foundation.org.ai/occupations/27-3023.00): 30 tasks - [Photographers](https://foundation.org.ai/occupations/27-4021.00): 28 tasks - [Poets, Lyricists and Creative Writers](https://foundation.org.ai/occupations/27-3043.05): 16 tasks - [Producers and Directors](https://foundation.org.ai/occupations/27-2012.00): 30 tasks - [Set and Exhibit Designers](https://foundation.org.ai/occupations/27-1027.00): 27 tasks - [Sound Engineering Technicians](https://foundation.org.ai/occupations/27-4014.00): 14 tasks - [Special Effects Artists and Animators](https://foundation.org.ai/occupations/27-1014.00): 13 tasks - [Talent Directors](https://foundation.org.ai/occupations/27-2012.04): 15 tasks - [Technical Writers](https://foundation.org.ai/occupations/27-3042.00): 15 tasks - [Umpires, Referees, and Other Sports Officials](https://foundation.org.ai/occupations/27-2023.00): 16 tasks - [Writers and Authors](https://foundation.org.ai/occupations/27-3043.00): 20 tasks ## Where this comes from Quoted from O*NET 29.0, U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0: free to copy and reuse, with credit. Nothing on this page is written by the Org.AI Foundation.