# Online Merchants > Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records. - Code: 13-1199.06 (O*NET-SOC; SOC 2018 13-1199) - Family: [Business & Financial](https://foundation.org.ai/occupations#family-13), one of its 50 occupations - Tasks: 34 tasks (24 core and 10 supplemental) - Page: https://foundation.org.ai/occupations/13-1199.06 - JSON: https://foundation.org.ai/data/tasks/13-1199.06.json ## What the work is made of 1. Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors. Core task · Task 15718 · Rated by 75 people who do the job, July 2014 2. Receive and process payments from customers, using electronic transaction services. Core task · Task 15731 · Rated by 74 people who do the job, July 2014 3. Create, manage, or automate orders or invoices, using order management or invoicing software. Core task · Task 15710 · Rated by 75 people who do the job, July 2014 4. Deliver e-mail confirmation of completed transactions and shipment. Core task · Task 15709 · Rated by 75 people who do the job, July 2014 5. Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods. Core task · Task 15728 · Rated by 74 people who do the job, July 2014 6. Purchase new or used items from online or physical sources for resale via retail or auction Web site. Core task · Task 15733 · Rated by 75 people who do the job, July 2014 7. Determine and set product prices. Core task · Task 15707 · Rated by 73 people who do the job, July 2014 8. Calculate purchase subtotals, taxes, and shipping costs for submission to customers. Core task · Task 15730 · Rated by 75 people who do the job, July 2014 9. Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites. Core task · Task 15734 · Rated by 73 people who do the job, July 2014 10. Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software. Core task · Task 15729 · Rated by 74 people who do the job, July 2014 11. Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites. Core task · Task 15703 · Rated by 73 people who do the job, July 2014 12. Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software. Core task · Task 15735 · Rated by 74 people who do the job, July 2014 13. Cancel orders based on customer requests or inventory or delivery problems. Core task · Task 15714 · Rated by 75 people who do the job, July 2014 14. Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria. Core task · Task 15732 · Rated by 72 people who do the job, July 2014 15. Order or purchase merchandise to maintain optimal inventory levels. Core task · Task 15704 · Rated by 75 people who do the job, July 2014 16. Determine location for product listings to maximize exposure to online traffic. Core task · Task 15726 · Rated by 73 people who do the job, July 2014 17. Create or maintain database of customer accounts. Core task · Task 15711 · Rated by 74 people who do the job, July 2014 18. Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising. Core task · Task 15717 · Rated by 75 people who do the job, July 2014 19. Collaborate with search engine shopping specialists to place marketing content in desired online locations. Core task · Task 15713 · Rated by 74 people who do the job, July 2014 20. Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources. Core task · Task 15721 · Rated by 73 people who do the job, July 2014 21. Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns. Core task · Task 15705 · Rated by 75 people who do the job, July 2014 22. Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces. Core task · Task 15719 · Rated by 72 people who do the job, July 2014 23. Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy. Core task · Task 15725 · Rated by 73 people who do the job, July 2014 24. Disclose merchant information and terms and policies of transactions in online or offline materials. Core task · Task 15708 · Rated by 73 people who do the job, July 2014 25. Design customer interface of online storefront, using web programming or e-commerce software. Supplemental task · Task 15727 · Rated by 73 people who do the job, July 2014 26. Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware. Supplemental task · Task 15716 · Rated by 73 people who do the job, July 2014 27. Transfer digital media, such as music, video, or software, to customers via the Internet. Supplemental task · Task 15715 · Rated by 73 people who do the job, July 2014 28. Devise, select, or purchase domain name and web address. Supplemental task · Task 15724 · Rated by 75 people who do the job, July 2014 29. Initiate online auctions through auction hosting sites or auction management software. Supplemental task · Task 15722 · Rated by 75 people who do the job, July 2014 30. Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls. Supplemental task · Task 15723 · Rated by 74 people who do the job, July 2014 31. Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles. Supplemental task · Task 15720 · Rated by 73 people who do the job, July 2014 32. Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats. Supplemental task · Task 15702 · Rated by 73 people who do the job, July 2014 33. Integrate online retailing strategy with physical or catalogue retailing operations. Supplemental task · Task 15706 · Rated by 74 people who do the job, July 2014 34. Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage. Supplemental task · Task 15712 · Rated by 73 people who do the job, July 2014 ## More in Business & Financial - [Accountants and Auditors](https://foundation.org.ai/occupations/13-2011.00): 29 tasks - [Agents and Business Managers of Artists, Performers, and Athletes](https://foundation.org.ai/occupations/13-1011.00): 14 tasks - [Appraisers and Assessors of Real Estate](https://foundation.org.ai/occupations/13-2023.00): 30 tasks - [Appraisers of Personal and Business Property](https://foundation.org.ai/occupations/13-2022.00): 14 tasks - [Budget Analysts](https://foundation.org.ai/occupations/13-2031.00): 13 tasks - [Business Continuity Planners](https://foundation.org.ai/occupations/13-1199.04): 21 tasks - [Business Operations Specialists, All Other](https://foundation.org.ai/occupations/13-1199.00): no tasks listed - [Buyers and Purchasing Agents, Farm Products](https://foundation.org.ai/occupations/13-1021.00): 12 tasks - [Claims Adjusters, Examiners, and Investigators](https://foundation.org.ai/occupations/13-1031.00): 29 tasks - [Compensation, Benefits, and Job Analysis Specialists](https://foundation.org.ai/occupations/13-1141.00): 22 tasks - [Compliance Officers](https://foundation.org.ai/occupations/13-1041.00): 16 tasks - [Coroners](https://foundation.org.ai/occupations/13-1041.06): 20 tasks - [Cost Estimators](https://foundation.org.ai/occupations/13-1051.00): 14 tasks - [Credit Analysts](https://foundation.org.ai/occupations/13-2041.00): 11 tasks - [Credit Counselors](https://foundation.org.ai/occupations/13-2071.00): 23 tasks - [Customs Brokers](https://foundation.org.ai/occupations/13-1041.08): 23 tasks - [Environmental Compliance Inspectors](https://foundation.org.ai/occupations/13-1041.01): 26 tasks - [Equal Opportunity Representatives and Officers](https://foundation.org.ai/occupations/13-1041.03): 18 tasks - [Farm Labor Contractors](https://foundation.org.ai/occupations/13-1074.00): 7 tasks - [Financial and Investment Analysts](https://foundation.org.ai/occupations/13-2051.00): 26 tasks - [Financial Examiners](https://foundation.org.ai/occupations/13-2061.00): 17 tasks - [Financial Quantitative Analysts](https://foundation.org.ai/occupations/13-2099.01): 21 tasks - [Financial Risk Specialists](https://foundation.org.ai/occupations/13-2054.00): 30 tasks - [Financial Specialists, All Other](https://foundation.org.ai/occupations/13-2099.00): no tasks listed - [Fraud Examiners, Investigators and Analysts](https://foundation.org.ai/occupations/13-2099.04): 23 tasks - [Fundraisers](https://foundation.org.ai/occupations/13-1131.00): 28 tasks - [Government Property Inspectors and Investigators](https://foundation.org.ai/occupations/13-1041.04): 13 tasks - [Human Resources Specialists](https://foundation.org.ai/occupations/13-1071.00): 26 tasks - [Insurance Appraisers, Auto Damage](https://foundation.org.ai/occupations/13-1032.00): 7 tasks - [Insurance Underwriters](https://foundation.org.ai/occupations/13-2053.00): 7 tasks - [Labor Relations Specialists](https://foundation.org.ai/occupations/13-1075.00): 28 tasks - [Loan Officers](https://foundation.org.ai/occupations/13-2072.00): 30 tasks - [Logisticians](https://foundation.org.ai/occupations/13-1081.00): 22 tasks - [Logistics Analysts](https://foundation.org.ai/occupations/13-1081.02): 31 tasks - [Logistics Engineers](https://foundation.org.ai/occupations/13-1081.01): 30 tasks - [Management Analysts](https://foundation.org.ai/occupations/13-1111.00): 11 tasks - [Market Research Analysts and Marketing Specialists](https://foundation.org.ai/occupations/13-1161.00): 13 tasks - [Meeting, Convention, and Event Planners](https://foundation.org.ai/occupations/13-1121.00): 21 tasks - [Personal Financial Advisors](https://foundation.org.ai/occupations/13-2052.00): 21 tasks - [Project Management Specialists](https://foundation.org.ai/occupations/13-1082.00): 20 tasks - [Purchasing Agents, Except Wholesale, Retail, and Farm Products](https://foundation.org.ai/occupations/13-1023.00): 19 tasks - [Regulatory Affairs Specialists](https://foundation.org.ai/occupations/13-1041.07): 30 tasks - [Search Marketing Strategists](https://foundation.org.ai/occupations/13-1161.01): 36 tasks - [Security Management Specialists](https://foundation.org.ai/occupations/13-1199.07): 23 tasks - [Sustainability Specialists](https://foundation.org.ai/occupations/13-1199.05): 14 tasks - [Tax Examiners and Collectors, and Revenue Agents](https://foundation.org.ai/occupations/13-2081.00): 21 tasks - [Tax Preparers](https://foundation.org.ai/occupations/13-2082.00): 12 tasks - [Training and Development Specialists](https://foundation.org.ai/occupations/13-1151.00): 20 tasks - [Wholesale and Retail Buyers, Except Farm Products](https://foundation.org.ai/occupations/13-1022.00): 20 tasks ## Where this comes from Quoted from O*NET 29.0, U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0: free to copy and reuse, with credit. 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