# Market Research Analysts and Marketing Specialists > Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. - Code: 13-1161.00 (O*NET-SOC; SOC 2018 13-1161) - Family: [Business & Financial](https://foundation.org.ai/occupations#family-13), one of its 50 occupations - Tasks: 13 tasks (13 core) - Page: https://foundation.org.ai/occupations/13-1161.00 - JSON: https://foundation.org.ai/data/tasks/13-1161.00.json ## What the work is made of 1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Core task · Task 5434 · Rated by 22 occupational experts, August 2018 2. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Core task · Task 5433 · Rated by 23 occupational experts, August 2018 3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. Core task · Task 5439 · Rated by 23 occupational experts, August 2018 4. Measure and assess customer and employee satisfaction. Core task · Task 5435 · Rated by 23 occupational experts, August 2018 5. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Core task · Task 5443 · Rated by 23 occupational experts, August 2018 6. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Core task · Task 5438 · Rated by 22 occupational experts, August 2018 7. Seek and provide information to help companies determine their position in the marketplace. Core task · Task 5437 · Rated by 23 occupational experts, August 2018 8. Forecast and track marketing and sales trends, analyzing collected data. Core task · Task 5436 · Rated by 23 occupational experts, August 2018 9. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Core task · Task 5441 · Rated by 23 occupational experts, August 2018 10. Monitor industry statistics and follow trends in trade literature. Core task · Task 5442 · Rated by 23 occupational experts, August 2018 11. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. Core task · Task 5440 · Rated by 22 occupational experts, August 2018 12. Direct trained survey interviewers. Core task · Task 5445 · Rated by 23 occupational experts, August 2018 13. Develop and implement procedures for identifying advertising needs. 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Nothing on this page is written by the Org.AI Foundation.