# Public Relations Managers

> Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

- Code: 11-2032.00 (O*NET-SOC; SOC 2018 11-2032)
- Family: [Management](https://foundation.org.ai/occupations#family-11), one of its 59 occupations
- Tasks: 20 tasks (20 not rated)
- Page: https://foundation.org.ai/occupations/11-2032.00
- JSON: https://foundation.org.ai/data/tasks/11-2032.00.json

## What the work is made of

1. Assign, supervise, and review the activities of public relations staff.  
   Not rated · Task 21226 · Listed by O*NET analysts, November 2020
2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.  
   Not rated · Task 21227 · Listed by O*NET analysts, November 2020
3. Design and edit promotional publications, such as brochures.  
   Not rated · Task 21228 · Listed by O*NET analysts, November 2020
4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.  
   Not rated · Task 21229 · Listed by O*NET analysts, November 2020
5. Develop, implement, or maintain crisis communication plans.  
   Not rated · Task 21230 · Listed by O*NET analysts, November 2020
6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.  
   Not rated · Task 21231 · Listed by O*NET analysts, November 2020
7. Draft speeches for company executives and arrange interviews and other forms of contact for them.  
   Not rated · Task 21232 · Listed by O*NET analysts, November 2020
8. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.  
   Not rated · Task 21233 · Listed by O*NET analysts, November 2020
9. Evaluate advertising and promotion programs for compatibility with public relations efforts.  
   Not rated · Task 21234 · Listed by O*NET analysts, November 2020
10. Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.  
   Not rated · Task 21235 · Listed by O*NET analysts, November 2020
11. Formulate policies and procedures related to public information programs, working with public relations executives.  
   Not rated · Task 21236 · Listed by O*NET analysts, November 2020
12. Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.  
   Not rated · Task 21237 · Listed by O*NET analysts, November 2020
13. Maintain company archives.  
   Not rated · Task 21238 · Listed by O*NET analysts, November 2020
14. Manage communications budgets.  
   Not rated · Task 21239 · Listed by O*NET analysts, November 2020
15. Manage in-house communication courses.  
   Not rated · Task 21240 · Listed by O*NET analysts, November 2020
16. Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.  
   Not rated · Task 21241 · Listed by O*NET analysts, November 2020
17. Observe and report on social, economic, and political trends that might affect employers.  
   Not rated · Task 21242 · Listed by O*NET analysts, November 2020
18. Produce films and other video products, regulate their distribution, and operate film library.  
   Not rated · Task 21243 · Listed by O*NET analysts, November 2020
19. Respond to requests for information about employers' activities or status.  
   Not rated · Task 21244 · Listed by O*NET analysts, November 2020
20. Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.  
   Not rated · Task 21245 · Listed by O*NET analysts, November 2020

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## Where this comes from

Quoted from O*NET 29.0, U.S. Department of Labor, Employment and Training Administration, under CC BY 4.0: free to copy and reuse, with credit. Nothing on this page is written by the Org.AI Foundation.
