# Marketing Managers > Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. - Code: 11-2021.00 (O*NET-SOC; SOC 2018 11-2021) - Family: [Management](https://foundation.org.ai/occupations#family-11), one of its 59 occupations - Tasks: 20 tasks (12 core and 8 supplemental) - Page: https://foundation.org.ai/occupations/11-2021.00 - JSON: https://foundation.org.ai/data/tasks/11-2021.00.json ## What the work is made of 1. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Core task · Task 951 · Rated by 117 people who do the job, July 2015 2. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. Core task · Task 20709 · Rated by 117 people who do the job, July 2015 3. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. Core task · Task 952 · Rated by 116 people who do the job, July 2015 4. Develop pricing strategies, balancing firm objectives and customer satisfaction. Core task · Task 950 · Rated by 117 people who do the job, July 2015 5. Compile lists describing product or service offerings. Core task · Task 957 · Rated by 116 people who do the job, July 2015 6. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. Core task · Task 954 · Rated by 117 people who do the job, July 2015 7. Consult with product development personnel on product specifications, such as design, color, or packaging. Core task · Task 956 · Rated by 113 people who do the job, July 2015 8. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Core task · Task 958 · Rated by 116 people who do the job, July 2015 9. Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. Core task · Task 955 · Rated by 115 people who do the job, July 2015 10. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. Core task · Task 961 · Rated by 116 people who do the job, July 2015 11. Initiate market research studies, or analyze their findings. Core task · Task 963 · Rated by 116 people who do the job, July 2015 12. Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. Core task · Task 960 · Rated by 115 people who do the job, July 2015 13. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. Supplemental task · Task 964 · Rated by 116 people who do the job, July 2015 14. Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. Supplemental task · Task 19502 · Rated by 116 people who do the job, July 2015 15. Conduct economic or commercial surveys to identify potential markets for products or services. Supplemental task · Task 965 · Rated by 116 people who do the job, July 2015 16. Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. Supplemental task · Task 19505 · Rated by 116 people who do the job, July 2015 17. Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. Supplemental task · Task 962 · Rated by 113 people who do the job, July 2015 18. Select products or accessories to be displayed at trade or special production shows. Supplemental task · Task 959 · Rated by 115 people who do the job, July 2015 19. Develop business cases for environmental marketing strategies. Supplemental task · Task 19503 · Rated by 115 people who do the job, July 2015 20. Integrate environmental information into product or company marketing strategies, policies, or activities. Supplemental task · Task 19504 · Rated by 116 people who do the job, July 2015 ## More in Management - [Administrative Services Managers](https://foundation.org.ai/occupations/11-3012.00): 18 tasks - [Advertising and Promotions Managers](https://foundation.org.ai/occupations/11-2011.00): 30 tasks - [Architectural and Engineering Managers](https://foundation.org.ai/occupations/11-9041.00): 19 tasks - [Biofuels Production Managers](https://foundation.org.ai/occupations/11-3051.03): 14 tasks - [Biofuels/Biodiesel Technology and Product Development Managers](https://foundation.org.ai/occupations/11-9041.01): 18 tasks - [Biomass Power Plant Managers](https://foundation.org.ai/occupations/11-3051.04): 19 tasks - [Brownfield Redevelopment Specialists and Site Managers](https://foundation.org.ai/occupations/11-9199.11): 23 tasks - [Chief Executives](https://foundation.org.ai/occupations/11-1011.00): 31 tasks - [Chief Sustainability Officers](https://foundation.org.ai/occupations/11-1011.03): 18 tasks - 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