# Advertising and Promotions Managers > Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. - Code: 11-2011.00 (O*NET-SOC; SOC 2018 11-2011) - Family: [Management](https://foundation.org.ai/occupations#family-11), one of its 59 occupations - Tasks: 30 tasks (13 core, 8 supplemental and 9 not rated) - Page: https://foundation.org.ai/occupations/11-2011.00 - JSON: https://foundation.org.ai/data/tasks/11-2011.00.json ## What the work is made of 1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. Core task · Task 3224 · Rated by 73 people who do the job, August 2018 2. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. Core task · Task 3226 · Rated by 72 people who do the job, August 2018 3. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. Core task · Task 3231 · Rated by 72 people who do the job, August 2018 4. Coordinate with the media to disseminate advertising. Core task · Task 3242 · Rated by 71 people who do the job, August 2018 5. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. Core task · Task 3227 · Rated by 71 people who do the job, August 2018 6. Plan and execute advertising policies and strategies for organizations. Core task · Task 3238 · Rated by 71 people who do the job, August 2018 7. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. Core task · Task 3237 · Rated by 72 people who do the job, August 2018 8. Prepare budgets and submit estimates for program costs as part of campaign plan development. Core task · Task 3223 · Rated by 71 people who do the job, August 2018 9. Contact organizations to explain services and facilities offered. Core task · Task 3243 · Rated by 74 people who do the job, August 2018 10. Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. Core task · Task 3233 · Rated by 71 people who do the job, August 2018 11. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. Core task · Task 3229 · Rated by 73 people who do the job, August 2018 12. Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. Core task · Task 3239 · Rated by 72 people who do the job, August 2018 13. Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. Core task · Task 3234 · Rated by 72 people who do the job, August 2018 14. Manage sales team, including setting goals, providing incentives, and evaluating employee performance. Supplemental task · Task 18586 · Rated by 72 people who do the job, August 2018 15. Prepare and negotiate advertising and sales contracts. Supplemental task · Task 3228 · Rated by 72 people who do the job, August 2018 16. Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. Supplemental task · Task 3235 · Rated by 69 people who do the job, August 2018 17. Train and direct workers engaged in developing and producing advertisements. Supplemental task · Task 3241 · Rated by 72 people who do the job, August 2018 18. Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. Supplemental task · Task 3240 · Rated by 72 people who do the job, August 2018 19. Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. Supplemental task · Task 3236 · Rated by 72 people who do the job, August 2018 20. Represent company at trade association meetings to promote products. Supplemental task · Task 3245 · Rated by 74 people who do the job, August 2018 21. Direct and coordinate product research and development. Supplemental task · Task 3244 · Rated by 71 people who do the job, August 2018 22. Analyze marketing or sales trends to forecast future conditions. Not rated · Task 21217 · Listed by O*NET analysts, November 2020 23. Analyze the effectiveness of marketing tactics or channels. Not rated · Task 21218 · Listed by O*NET analysts, November 2020 24. Attend or participate in conferences, community events, and promotional events related to products or technologies. Not rated · Task 21219 · Listed by O*NET analysts, November 2020 25. Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. Not rated · Task 21220 · Listed by O*NET analysts, November 2020 26. Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. Not rated · Task 21221 · Listed by O*NET analysts, November 2020 27. Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. Not rated · Task 21222 · Listed by O*NET analysts, November 2020 28. Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. Not rated · Task 21223 · Listed by O*NET analysts, November 2020 29. Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. Not rated · Task 21224 · Listed by O*NET analysts, November 2020 30. Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. Not rated · Task 21225 · Listed by O*NET analysts, November 2020 ## More in Management - [Administrative Services Managers](https://foundation.org.ai/occupations/11-3012.00): 18 tasks - [Architectural and Engineering Managers](https://foundation.org.ai/occupations/11-9041.00): 19 tasks - [Biofuels Production Managers](https://foundation.org.ai/occupations/11-3051.03): 14 tasks - [Biofuels/Biodiesel Technology and Product Development Managers](https://foundation.org.ai/occupations/11-9041.01): 18 tasks - [Biomass Power Plant Managers](https://foundation.org.ai/occupations/11-3051.04): 19 tasks - [Brownfield Redevelopment Specialists and Site Managers](https://foundation.org.ai/occupations/11-9199.11): 23 tasks - [Chief Executives](https://foundation.org.ai/occupations/11-1011.00): 31 tasks - [Chief Sustainability Officers](https://foundation.org.ai/occupations/11-1011.03): 18 tasks - [Clinical Research Coordinators](https://foundation.org.ai/occupations/11-9121.01): 33 tasks - [Compensation and Benefits Managers](https://foundation.org.ai/occupations/11-3111.00): 22 tasks - 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[Industrial Production Managers](https://foundation.org.ai/occupations/11-3051.00): 21 tasks - [Investment Fund Managers](https://foundation.org.ai/occupations/11-3031.03): 20 tasks - [Legislators](https://foundation.org.ai/occupations/11-1031.00): 30 tasks - [Lodging Managers](https://foundation.org.ai/occupations/11-9081.00): 24 tasks - [Loss Prevention Managers](https://foundation.org.ai/occupations/11-9199.08): 27 tasks - [Managers, All Other](https://foundation.org.ai/occupations/11-9199.00): no tasks listed - [Marketing Managers](https://foundation.org.ai/occupations/11-2021.00): 20 tasks - [Medical and Health Services Managers](https://foundation.org.ai/occupations/11-9111.00): 18 tasks - [Natural Sciences Managers](https://foundation.org.ai/occupations/11-9121.00): 16 tasks - [Personal Service Managers, All Other](https://foundation.org.ai/occupations/11-9179.00): no tasks listed - [Postmasters and Mail Superintendents](https://foundation.org.ai/occupations/11-9131.00): 13 tasks - 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